The official bottled water service in India can be divided broadly into three sections in terms of expense: premium natural mineral water, natural mineral water and packaged drinking water. It is estimated that the global consumption of mineral water is nearing 200 billion litres - adequate to satisfy the daily drinking water requirement of one-fourth of the Indian population or about 4.5 per cent of the global population at the 4th World Water Forum.
In India, the per capita mineral water usage is still rather low - less than five litres a year as compared to office water coolers for hire the international average of 24 litres. Nevertheless, the total yearly bottled water usage has actually risen quickly in recent times - it has tripled between 1999 and 2004 - from about 1.5 billion litres to five billion litres.
These are boom times for the Indian bottled water market - more so since the economics are sound, the bottom line is fat and the Indian government hardly cares for exactly what happens to the country's water resources. Given that 1991-1992 it has not looked back, and the demand in 2004-05 was a shocking 82 million cases. Mineral Water Market in IndiaFor example, the per capita intake of mineral water in India is a mere 0.5-liter compared with 111 liter in Europe and 45-liter in USA. But over the last ten years, it has experienced significant development.
The modification is quite apparent. As soon as a product discovered primarily at railways stations, mineral water today occupies a place on the rack in a lot of superstores, grocers as well as paanwalas. From a simple 60 towns in the year 1997, it is predicted that mineral water is today readily available in more than 1000 towns and cities across India. With a compounded annual growth rate of near to 30% over the last decade, the mineral water market has witnessed a large growth in terms of volumes.
The marketplace is highly competitive with the entry of MNC's like Pepsico and Coke. There are a lot of brand names readily available in the market, each with its own proclaimed differentiation.2.2 Player in the marketIn natural mineral water there are few company like Himalayan, Aava, Evian is playing in the market.
50% of the market is captured by Himalayan.While a thousand mineral water manufacturers, the Indian bottled water market is big by even worldwide standards. There are more than 200 brand names, almost 80 per cent of which are local. Most of the small manufacturers sell non-branded items and serve small markets.
In spite of the large number of little manufacturers, this industry is controlled by the huge gamers - Parle Bisleri, Coca-Cola, PepsiCo, Parle Agro, Mohan Meakins, SKN Breweries and so on. Consumption of bottled water in India is connected to the level of prosperity in the various areas. The western area accounts for 40 per cent of the market and the eastern area simply 10.
Nevertheless, the bottling plants are concentrated in the southern area - of the approximately 1,200 bottling water plants in India, 600 are in Tamil Nadu. This is a major issue due to the fact that southern India, particularly Tamil Nadu, is wate starved.Mineral water company is limited only to big hotels & Dining establishments. This field has great deal of scope due to the fact that of unawareness in the market and people are ending up being health mindful.